A TWICE CASE STUDY
CONCLUSION
TWICE’s success is largely due to the existing Korean Wave and popularity of K-pop. However, what makes them special is JYP's efficient and effective production and promotion, TWICE's unique charm and appeal, and the powerful use of social media to maintain their strong fanbase. Fan interaction is also a very important reason for the group's popularity. The group is likely to have continued success and fans are already anticipating their first “comeback” that might happen sometime in the coming months.
REFERENCES
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NOTES AND ADDITIONAL READING
Herman, T. (2015, July 9). JYP Entertainment Finalizes Lineup For New Girl Group Twice. Retrieved March 6, 2016, from KpopStarz: http://www.kpopstarz.com/articles/218158/20150709/jyp-entertainment-twice-members.htm
TWICE won “Best New Female Artist” from the 2015 Mnet Asian Music Awards and “JTBC2 New Rising Star Award in Disc Album” from the 30th Golden Disc Awards
IATFB. (2016, January 17). 99 idol groups debuted in K-pop in 2015, and here’s all of them. Retrieved March 6, 2016, from Asian Junkie: http://www.asianjunkie.com/2016/01/17/99-idol-groups-debuted-in-k-pop-in-2015-and-heres-all-of-them/
김진우. (2015, December 21). 2015 결산, 걸그룹 순위. Retrieved March 6, 2016, from Gaon Music Chart: http://gaonchart.co.kr/main/section/article/view.gaon?idx=10718&sgenre=opinion
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alim17. (2016, February 29). TWICE surpasses 2NE1 as girl group with most YouTube views for a debut MV. Retrieved March 6, 2016, from allkpop: http://www.allkpop.com/article/2016/02/twice-surpasses-2ne1-as-girl-group-with-most-youtube-views-for-a-debut-mv
엄동진. (2016, February 18). 트와이스 대세론, 모델료로 말한다 '3억'. Retrieved March 6, 2016, from NAVER TV연예: http://entertain.naver.com/read?oid=241&aid=0002531670
정강현 · 송지혜. (2012, January 2). K-POP 유튜브 동영상 작년 235개국 23억 번 조회. Retrieved March 7, 2016, from http://www.joins.com/: http://news.joins.com/article/7034831
Nick. (2014, November 28). The Survival Show As A Business Strategy. Retrieved March 7, 2016, from Seoulbeats: http://seoulbeats.com/2014/11/survival-show-business-strategy/
TWICE “Like OOH-AHH” teasers: https://www.youtube.com/playlist?list=PLNIpitql5YmrSGdyWbN_ZH9-mzfjqoli1
Keepmanhunt1. (n.d.). List of TV Appearances by TWICE. Retrieved March 7, 2016, from Reddit: https://www.reddit.com/r/twice/comments/3ys07b/list_of_tv_appearances_by_twice/ (last updated in Feb 2016)
Nayeon on KBS Yoo Heeyeol’s Sketchbook - “Don’t we look kind of prideful and a little bit chic? So we’re actually really bright and like to ruin our image. We have a very healthy image. Because of it, it’s like a reversal charm.”: http://www.dailymotion.com/video/x3oc56o_eng-sub-160122-yhy-sketchbook-twice-teamtwicesubs_fun
Koreaboo’s Summary Overview of TWICE Tzuyu’s Nationality Scandal. (2016, January 16). Retrieved March 7, 2016, from Koreaboo: http://www.koreaboo.com/news/summary-of-tzuyu-scandal/
Omega, J. (2016, January 26). Tzuyu of TWICE becomes more popular after Taiwanese flag controversy, causing salary increase. Retrieved March 7, 2016, from Inquisitr: http://www.inquisitr.com/2740807/tzuyu-of-twice-becomes-more-popular-after-taiwanese-flag-controversy-causing-salary-increase-increase/
K-pop streaming app V goes live, with iKON and Winner facing off again. (2015, August 2). Retrieved March 7, 2016, from The Straits Times: http://www.straitstimes.com/lifestyle/entertainment/k-pop-streaming-app-v-goes-live-with-ikon-and-winner-facing-off-again
Fan art: @twicedoodle_ on Twitter